Chicago, IL – Arizona residents will no longer have to cross state lines to California or Vegas in order to get their new favorite rum, Kilo Kai. The Chicago makers of Kilo Kai announced this week that the brand is now available throughout the State of Arizona, part of an ongoing nationwide expansion. Kilo Kai is now available in thousands of locations throughout California, Illinois, Indiana, Michigan, Minnesota, Missouri, Nevada and Wisconsin. As the rum rolls out statewide in Arizona, consumers can visit
www.KiloKai.com for a list of bars, nightclubs, as well as grocery and liquor stores where they can buy Kilo Kai.
Kilo Kai has expanded because of its great taste and its decision to affiliate with music and nightlife. The brand made national headlines after it was featured in the 2008 GRAMMY® Awards Gift Bag. Kilo Kai has sponsored numerous music events featuring artists such as The Bouncing Souls, Wu-Tang Clan, Flosstradamus, Pegboy, The Glamour, Reverend Horton Heat, The Las Vegas, Twista and The Supersuckers. The rum has developed a devoted following with its own facebook group and evangelistic bloggers.
Many also read about the brand’s clever promotion during the 2008 Republican National Convention in Minneapolis. Cut-out footprints appeared on bathroom floors with the Kilo Kai logo and the tag “Tap your foot if you want to hook up with Kilo Kai,” a reference to the Minneapolis airport bathroom scandal featuring Idaho Republican Senator Larry Craig. [Promo Magazine]
“You will hear about Kilo Kai mostly through bartenders, musicians, waiters and others connected to nightlife, culture and hospitality,” said Brad Trayser, president of Apostrophe Brands, the Chicago-based Kilo Kai importer. “Kilo Kai is the rum you will drink when you have decided taste is more important. We’re excited to share our great rum with our friends in Arizona.”
